Media coverage
1 year 2 months ago
from SFGate.com/KALW
The collective is more than just a market. It offers its own student-run "DeCal" class at the school, called "Berkeley in the Global Food System." They take members on field trips to local farms to see where their food comes from. The collective still relies mostly on grant money to keep its doors open, but sales have doubled since last semester. The students are hopeful that as their customer base expands, the store will become a self-sustaining, and inspirational, business.
1 year 3 months ago
from San Francisco Chronicle
"The idea is for this to be a living classroom," said Alex Stone, who graduated from UC Berkeley in 2009 and manages the store. She said plans are under way to bring local farmers to the store to discuss their growing and labor practices with customers.
1 year 3 months ago
from The Daily Californian
Choosing when we are able to consume healthy, organic and fresh food options can benefit our overall livelihood and well-being. Making choices to eat locally grown food and to support sustainable practices impacts the state of our environment for ourselves and generations to come. For a vision deeply embedded in community ideals, it is important to recognize that the foundation of the food collective also relies on a mentality which emphasizes the power of the individual.
1 year 4 months ago
from AASHE Student Diary Series
The process of opening up the store was long and complex, especially for a group of students with no experience as entrepreneurs. Business plans, permitting, passing inspections, gathering volunteers, researching inventory, locating equipment, etc. was a huge task, but with countless hours of time and effort put into the project, it happened.